BERSAN
Clube Hurb, one of the largest affiliate programs in the country, underwent a rebranding process to modernize its identity and align its communication with new technological solutions offered to users. This transition required a balance between innovation and consistency, ensuring that the shift was clear to affiliates while strengthening the brand’s relationship with its audience.
The new visual identity was designed with a refreshed graphic system, including a complete set of brand assets to reinforce brand presence.
To solidify this repositioning, I co-directed a manifesto video alongside Igor França, communicating the core values and new phase of Clube Hurb. The process involved script development, followed by visual planning structured through a detailed storyboard. The filming took place in downtown Rio de Janeiro, featuring actors and affiliates to bring authenticity to the narrative.
In addition to co-directing the film, I developed motion design elements and graphic overlays, ensuring seamless integration between visual components and messaging. The video was distributed across multiple channels, both for Hurb and Clube Hurb, generating strong engagement on social media.
The impact was significant, successfully establishing the brand’s new positioning and strengthening its connection with affiliates and the market.
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