BERSAN
Converse launched three limited editions of its most iconic sneaker, the Chuck Taylor 70s, in Brazil. For the campaign, I was invited by my great friend and mentor, Nicolas Martins, to lead the art direction and visual production for the photoshoot. The challenge was to visually translate the concept of each collection: Halloween, Authentic Glam, and Bandana's.
The development process began with 3D set modeling, allowing for precise visualization of the composition before physical execution. Based on these studies, I created detailed technical drawings to guide the construction of set elements. The production took place in a workshop in Rio de Janeiro, where I oversaw the assembly of structures and finalization of props. Finally, the photoshoot and post-production were carried out in São Paulo, ensuring seamless integration between the set design and the brand’s visual identity.
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