BERSAN
One of the key innovations was the introduction of dark mode, a design decision that deeply engaged the product design team. For the first time, we implemented a major aesthetic change across both the app and the website, delivering a more immersive experience while aligning with contemporary visual trends. This update not only modernized the campaign’s identity but also enhanced the brand’s digital perception.
With a limited budget for 2024, we embraced a bold creative approach—illustrations. They became the heart of the campaign, shaping a unique and highly recognizable visual language. We developed over 60 animated icons, strategically distributed across multiple platforms, including social media, the app, website, and blog, ensuring a cohesive and engaging brand presence.
To strengthen internal involvement, we designed an exclusive Break Friday apparel collection, encouraging employees to actively participate in the campaign.
Additionally, we created custom WhatsApp stickers, which quickly became a hit among the team, further amplifying the campaign’s presence in daily interactions.
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